Post about "Marketing & Advertising"

Promoting Our Sites With SEM and SEO

SEM and SEO are two techniques that are very famous for us site owners who want to promote our sites well to gain more visitors into visiting our websites. What are they? Talking about the abbreviations themselves, they stand for Search Engine Marketing and Search Engine Optimization. However, to really know about what they are and how they can help promoting our websites, let us explore the terms one by one.

Search Engine Marketing

When we talk about SEM, we are talking about online marketing done by SEM firms to promote our sites for acquiring more visibility in the Search Engine Result Pages, or what we usually know as Search Engine Results Pages (SERP). It includes advertisements with links to our websites that usually appear at the top or the side part of search engine results pages as we can see in Google result pages.

How much does it cost? Usually, Search Engine Marketing can be calculated with Pay Per Click (PPC) system. It means that we pay the firms when someone clicks our website links placed in the search engine results pages and when someone visits our sites.

This method could be either positive or negative. It could be positive in a way that the calculation is counted from the number of people who visit our sites and click the link. So we can say it’s pretty fair. However, we should also consider that there might be people who click for fraud by just clicking the links all the time without actually having any real interest in our websites.

This means we would pay more than we have to because actually these people aren’t really the real visitors to our websites. Click fraud has been pretty common in the business as there have been people or automated script or program made to click websites in the advertisements. So, being careful is really suggested.

Besides PPC, SEM also includes banner advertisements or placing the advertisements on other people’s websites. Different from Pay Per Click, this kind of advertisements charges the payment monthly or we can also pay the cost per impression.

Just like PPC, this also has positive and negative side. It’s good if we want to avoid click fraud and pay too much only for false clicks from irresponsible people. However, it can also have negative impact as we still have to pay no matter there is nobody clicking or visiting our websites.

Briefly, if we choose to buy an SEM service, we have to decide first our budget for online marketing and think well which kind of method we’d like to use for our sites promotion with Search Engine Marketing method.

Search Engine Optimization

And now, we can have a look on what Search Engine Optimization exactly is. To start, it is a method for improving our websites place in the Search Engine Results Page (SERP). It consists two concepts, on-page and off-page optimization. What are they?

When we are talking about on-page optimization, we are talking about the best we can do inside our websites; such as the title tag, content keywords, hyperlinks keywords, meta tags, link structure, site map, URL keywords, and original content quality. We must maximize all of them.

For example, when we are choosing keywords for anything in our websites, we have to make sure that the keywords used represent well our websites and that those keywords have enough but not exceeding amount inside the web pages. This is to make sure that our websites can be found well and to make sure that our websites have good positions at the SERP.

Next, let’s talk about off-page optimization. What is it? While on-page optimization works on what are inside our websites, the off-page optimization is the strategies we can do outside our websites. Mostly, it’s about link-building and reputation development to survive well in the business. But how to do it exactly?

We can improve our link-building and reputation by blogging, creating community or group in social networking websites such as Facebook, forum postings with signatures and links back to our websites, directory and search engine submissions, social bookmarking, submitting articles and press releases to article sites and press release sites, and posting testimonials from customers in review sites.

SEO, either it is on-page or off-page, requires a lot of works to do from our part. However, the results coming to us if we do them in the right way and continuously, could be more than our expectation. Moreover, if we are ready to do all the work, Search Engine Optimization could be a more affordable way to promote our sites; but, of course if we have the budget to do both SEO and SEM, we can choose to do both methods at the same time.

So, it’s all coming back to us. Do we have enough budget for the SEM campaign? Or, are we ready to do all the tasks required for SEO campaign? Or maybe, to make it even more perfect, we could choose both of them without having any dilemma.

Tips to Handle Children Along With Your Home Based Business

If you are running a home based business, it does give you the advantage of staying close to your family. However, at the same time, the opportunity to be with your family can prove to be very dicey from the business point of view.Your proximity to your children may become a big distraction and it might harm your business interests. You may have to compromise your business productivity with your children around your home office environment.Your kids may expect you to look after smallest of their needs since they think you are at home most of the time.As a business person operating from home, you cannot be expected to run every now and then to change your baby’s diaper.The children may cause a lot of distraction to your business venture. Therefore, you’ll need to create certain rules for handling your children in order get the best efficiency. Consider hiring someone to help out with the day to day care of your kids if necessary.Maintain distance.The first and foremost tip to handle your children is to keep your home office away from the other living areas of your home. Ensure that your home office is strictly out of bounds for your family members including your children during the business hours fixed by you.You can also mention the working hours of your home based business office by sticking the work timings on your home office door. This will let the kids know that you are busy at that time of the day and not to be disturbed.Making it less noisy.You might need to let your family know that your home office zone is no noise area. It’d be very ideal if you could design a sound proof cabin around your home business office.Stick to your work schedule.You’ll need to draw a work schedule for your home based business and then stick to it. Start and end your business work like you would do in any other office.After you have finished your day’s work, you can spend quality time with your children like taking them out, helping them with domestic chores and running errands.Of course, there might be few exceptions or emergencies at times, but then you will need to try and make up for the lost time.Prioritize your business and family needs.Learn to maintain a fine balance between your business and family needs. You could prioritize your business interests and family needs.You’ll need to make your kids understand the requirements of your business. It would be good for you if they understood the fact that you are engaged in important business activities, which is eventually related to their benefits.Make them understand that if you are interrupted time and again, you would not be able to make money to run the home, feed the family or take them out on vacations.Create a schedule for your infants and toddlers.Create a schedule for your children, especially infants and toddlers, for eating, playing, sleeping etc. You can plan your work as per the needs of your small kids. In between the work you can take a break and be with your children and tend to their needs.If you develop a routine or time schedule for your kids, it will not only make them respect your work, plus the productivity of your home based business will not be hampered.

Selecting the Ideal Home Based Business

Home based businesses are proliferating everywhere today. With the current bleak economic situation, more and more people are seeking different ways to earn some extra money that will tide them over until an economic climate more suited to business success and profits returns. In addition, the manifold advantages of owning a home based business, with all the freedom and flexibility that it implies, make home based businesses an attractive opportunity for innumerable people.So, just how do you go about finding the home based business that is right for you? You will be spoilt for choice but it is important to make the right decision. Don’t get confused by the huge variety of opportunities available – the following guidelines will help you clearly understand what to look for when you want to locate the ideal home based business.When you are examining a particular home based business with a view to becoming a part of it, the first thing you should look for is stability. This is especially important in these times of recession. There are a lot of schemes run by unscrupulous operators, who do not hesitate to promise you the earth. Avoid home based businesses that make exaggerated claims about the enormous wealth you can earn with little or no effort. This would never be possible – you should go with a legitimate, well known and appreciated organization that offers a chance of reasonable profits and a fair return on investment and hard work.If you plan on promoting a company’s products via your website, conduct some research. Take a good look at the company’s product portfolio, too, before you sign up and pay money to join. Be wary of ‘snake oil’ products; go for products that command a fair amount of demand across a wide cross section of people. The more in demand a product is, the easier you will find it to market.Look for a home based business where the base organization offers you support in various forms. A good home based business will incorporate effective, useful training into the package they are offering you. You should be able to ask for assistance and get a quick response to your queries. A well run organization is more likely to be a profitable one.While the above suggestions will help you identify the features of a good home based business, you must use your common sense to judge whether a particular business opportunity is the right one for you. An intelligent choice when you are trying to locate the ideal home based business will greatly increase your chances of good profits that will keep your bank balance healthy.