Promoting Our Sites With SEM and SEO

SEM and SEO are two techniques that are very famous for us site owners who want to promote our sites well to gain more visitors into visiting our websites. What are they? Talking about the abbreviations themselves, they stand for Search Engine Marketing and Search Engine Optimization. However, to really know about what they are and how they can help promoting our websites, let us explore the terms one by one.

Search Engine Marketing

When we talk about SEM, we are talking about online marketing done by SEM firms to promote our sites for acquiring more visibility in the Search Engine Result Pages, or what we usually know as Search Engine Results Pages (SERP). It includes advertisements with links to our websites that usually appear at the top or the side part of search engine results pages as we can see in Google result pages.

How much does it cost? Usually, Search Engine Marketing can be calculated with Pay Per Click (PPC) system. It means that we pay the firms when someone clicks our website links placed in the search engine results pages and when someone visits our sites.

This method could be either positive or negative. It could be positive in a way that the calculation is counted from the number of people who visit our sites and click the link. So we can say it’s pretty fair. However, we should also consider that there might be people who click for fraud by just clicking the links all the time without actually having any real interest in our websites.

This means we would pay more than we have to because actually these people aren’t really the real visitors to our websites. Click fraud has been pretty common in the business as there have been people or automated script or program made to click websites in the advertisements. So, being careful is really suggested.

Besides PPC, SEM also includes banner advertisements or placing the advertisements on other people’s websites. Different from Pay Per Click, this kind of advertisements charges the payment monthly or we can also pay the cost per impression.

Just like PPC, this also has positive and negative side. It’s good if we want to avoid click fraud and pay too much only for false clicks from irresponsible people. However, it can also have negative impact as we still have to pay no matter there is nobody clicking or visiting our websites.

Briefly, if we choose to buy an SEM service, we have to decide first our budget for online marketing and think well which kind of method we’d like to use for our sites promotion with Search Engine Marketing method.

Search Engine Optimization

And now, we can have a look on what Search Engine Optimization exactly is. To start, it is a method for improving our websites place in the Search Engine Results Page (SERP). It consists two concepts, on-page and off-page optimization. What are they?

When we are talking about on-page optimization, we are talking about the best we can do inside our websites; such as the title tag, content keywords, hyperlinks keywords, meta tags, link structure, site map, URL keywords, and original content quality. We must maximize all of them.

For example, when we are choosing keywords for anything in our websites, we have to make sure that the keywords used represent well our websites and that those keywords have enough but not exceeding amount inside the web pages. This is to make sure that our websites can be found well and to make sure that our websites have good positions at the SERP.

Next, let’s talk about off-page optimization. What is it? While on-page optimization works on what are inside our websites, the off-page optimization is the strategies we can do outside our websites. Mostly, it’s about link-building and reputation development to survive well in the business. But how to do it exactly?

We can improve our link-building and reputation by blogging, creating community or group in social networking websites such as Facebook, forum postings with signatures and links back to our websites, directory and search engine submissions, social bookmarking, submitting articles and press releases to article sites and press release sites, and posting testimonials from customers in review sites.

SEO, either it is on-page or off-page, requires a lot of works to do from our part. However, the results coming to us if we do them in the right way and continuously, could be more than our expectation. Moreover, if we are ready to do all the work, Search Engine Optimization could be a more affordable way to promote our sites; but, of course if we have the budget to do both SEO and SEM, we can choose to do both methods at the same time.

So, it’s all coming back to us. Do we have enough budget for the SEM campaign? Or, are we ready to do all the tasks required for SEO campaign? Or maybe, to make it even more perfect, we could choose both of them without having any dilemma.

Small Business Internet Marketing and Search Engines

When engaging in small business Internet marketing, one of the most important factors to keep in mind is how search engines will find your website and how they will rank it. Search engines rank websites according to several factors, most of which can be helped along by the right search engine marketing techniques.Internet Business Promotion

Any Internet business needs to get the best possible ranking by the major search engines in order to be seen by the right audience. Search engine marketing is the key to this and to continue building an audience for the site. With enough online traffic coming in, a business can expect to be profitable as that traffic converts into sales.

Promoting an Internet business is less expensive than offline advertising and marketing. It also reaches a wider audience than offline marketing. This makes it the perfect method for small businesses to gain a following and make sales.

Internet Marketing Basics

Internet marketing is comprised of a number of techniques that are designed to get higher ranking. Getting links to your website helps search engines to gauge the interest in your site. Internet marketers build links to a website in order to give search engines a nudge to rank the site higher. This can be done by creating marketing materials that link back to the website that is being marketed.

Article marketing is a popular way to create those links. Article marketing can be done indefinitely to draw in traffic as well as to create those much-needed marketing links. Another way to build links is to use social networking sites to bring in traffic to the links that are posted for followers to see.

Hiring Internet Marketing Services

Because there is so much involved in a full-scale Internet marketing campaign, many small businesses hire Internet marketing services to handle some of that marketing. There are many tasks that can be undertaken by these services that would be too time consuming for the average small business owner.

A full-scale marketing campaign can be a full-time job for a new business owner. However, the other tasks that the business requires may not leave time enough to accomplish it all. Slow marketing means delayed profits, and not all business owners can afford that delay. Outsourcing the marketing to a company with experience in marketing websites can make it easier to get the site up and running and bringing in a profit.

With the small business Internet marketing tasks taken care of, the website will begin to rank higher with search engines. Google, for example, ranks every site with a number from zero to 10. Every site begins as a zero, but sites that remain without a ranking rarely find an audience or make sales. Higher-ranked sites come up first in search results, attracting traffic and keeping them away from lower-ranked sites. With a three or four, steady traffic will flow into the site as customers search for the items that you are marketing.

Tips to Handle Children Along With Your Home Based Business

If you are running a home based business, it does give you the advantage of staying close to your family. However, at the same time, the opportunity to be with your family can prove to be very dicey from the business point of view.Your proximity to your children may become a big distraction and it might harm your business interests. You may have to compromise your business productivity with your children around your home office environment.Your kids may expect you to look after smallest of their needs since they think you are at home most of the time.As a business person operating from home, you cannot be expected to run every now and then to change your baby’s diaper.The children may cause a lot of distraction to your business venture. Therefore, you’ll need to create certain rules for handling your children in order get the best efficiency. Consider hiring someone to help out with the day to day care of your kids if necessary.Maintain distance.The first and foremost tip to handle your children is to keep your home office away from the other living areas of your home. Ensure that your home office is strictly out of bounds for your family members including your children during the business hours fixed by you.You can also mention the working hours of your home based business office by sticking the work timings on your home office door. This will let the kids know that you are busy at that time of the day and not to be disturbed.Making it less noisy.You might need to let your family know that your home office zone is no noise area. It’d be very ideal if you could design a sound proof cabin around your home business office.Stick to your work schedule.You’ll need to draw a work schedule for your home based business and then stick to it. Start and end your business work like you would do in any other office.After you have finished your day’s work, you can spend quality time with your children like taking them out, helping them with domestic chores and running errands.Of course, there might be few exceptions or emergencies at times, but then you will need to try and make up for the lost time.Prioritize your business and family needs.Learn to maintain a fine balance between your business and family needs. You could prioritize your business interests and family needs.You’ll need to make your kids understand the requirements of your business. It would be good for you if they understood the fact that you are engaged in important business activities, which is eventually related to their benefits.Make them understand that if you are interrupted time and again, you would not be able to make money to run the home, feed the family or take them out on vacations.Create a schedule for your infants and toddlers.Create a schedule for your children, especially infants and toddlers, for eating, playing, sleeping etc. You can plan your work as per the needs of your small kids. In between the work you can take a break and be with your children and tend to their needs.If you develop a routine or time schedule for your kids, it will not only make them respect your work, plus the productivity of your home based business will not be hampered.

Best Home Based Business Opportunities – One That Is a Good Fit For You

More and more people these days look for ways to survive the deep recession facing us. They are turning to the Internet to search for alternative opportunities rather than a traditional job. There are many places on the Internet to find the best home based business opportunities.But, do you know which business opportunity is right for you? There are some strategies that you can implement that will help you find the right business opportunity for you.Not every home business opportunity is the right fit for everyone. You need to know before you get started whether or not this business is something you like doing, have skills to do it and you really want to accept the challenge.The Internet has a huge amount of advertisements claiming that you can make money very easy and fast, however, the reality is you will not get rich fast. It is a slow process and is done the old-fashioned way; hard work, persistence and a love of what you are doing.Do legitimate home business opportunities exist?Of course they do, but it requires you to research and evaluate any opportunity you are considering as a business you would like to start. Many, but not all home business opportunities are get rich quick schemes that teach you how to scam others like they are trying to scam you. There is legitimate work at home opportunities available if you research them. The real key to making money online is to find and learn how to use the appropriate tools available. There is a learning curve that goes along with any start up business including those on the Internet but the upside has many benefits. Benefits can include a flexible job that can be done anytime from home (or anywhere) without a schedule, boss, or even customers for that matter. The key is to know where to find them and then developing the skills to make them work. There are many courses to teach you these skills but the best are those that you can attain for free not spend thousands of dollars on. They are the ones that have a proven track record of teaching how to start an online business step by step.In these tough economic times so many individuals are vulnerable to less than honest network marketing companies offering opportunities. These scammers prey on people out of work who are desperately looking for a way to generate income.Finally, you must realize that starting any of the best home based business opportunities on the Internet requires hard work and persistence. Really, there are no shortcuts.

Selecting the Ideal Home Based Business

Home based businesses are proliferating everywhere today. With the current bleak economic situation, more and more people are seeking different ways to earn some extra money that will tide them over until an economic climate more suited to business success and profits returns. In addition, the manifold advantages of owning a home based business, with all the freedom and flexibility that it implies, make home based businesses an attractive opportunity for innumerable people.So, just how do you go about finding the home based business that is right for you? You will be spoilt for choice but it is important to make the right decision. Don’t get confused by the huge variety of opportunities available – the following guidelines will help you clearly understand what to look for when you want to locate the ideal home based business.When you are examining a particular home based business with a view to becoming a part of it, the first thing you should look for is stability. This is especially important in these times of recession. There are a lot of schemes run by unscrupulous operators, who do not hesitate to promise you the earth. Avoid home based businesses that make exaggerated claims about the enormous wealth you can earn with little or no effort. This would never be possible – you should go with a legitimate, well known and appreciated organization that offers a chance of reasonable profits and a fair return on investment and hard work.If you plan on promoting a company’s products via your website, conduct some research. Take a good look at the company’s product portfolio, too, before you sign up and pay money to join. Be wary of ‘snake oil’ products; go for products that command a fair amount of demand across a wide cross section of people. The more in demand a product is, the easier you will find it to market.Look for a home based business where the base organization offers you support in various forms. A good home based business will incorporate effective, useful training into the package they are offering you. You should be able to ask for assistance and get a quick response to your queries. A well run organization is more likely to be a profitable one.While the above suggestions will help you identify the features of a good home based business, you must use your common sense to judge whether a particular business opportunity is the right one for you. An intelligent choice when you are trying to locate the ideal home based business will greatly increase your chances of good profits that will keep your bank balance healthy.

Why an Olga Bra

The Olga bra collection is a line of top quality fantastic brassieres that offer females of every size and every shape excellent protection and fantastic coverage. No matter what kind of bra you need, the Olga Bra has one for you!

By definition, a brassiere or a bra is an undergarment made for women which is designed to offer support for and cover the women breasts. A bra is typically composed of two elastic straps which are placed in each side of the shoulder, two cups to hold the breasts, a center panel, an underbust band which holds the two bra cups together, and a fastener or a clasp that goes either on the front or on the back to close the brassiere and give added support to the bra cups. Manufacturers use different kinds of material to make the bra such as cotton or lace. Some Olga Bra are even made of spandex material. The cloth and the style of the bra is dependent on the function intended for the bra. Some Olga Bra contain under wires that give topnotch support and improves the shape of the bra cups.

There are different kinds of bra and the Olga bra line has most of them. Training bras are smaller compared to the standard sizes of the brassieres. It was first manufactures during the 1950s to give coverage and support to the adolescent girls who have breasts that are small enough to fit standard size bras. Olga Bra has a pretty, fun line of training bra that comes in nice, vibrant colors. It is usually the first bra a woman possesses, and it symbolizes their entrance into adulthood.

Another kind of bra is the nursing bra. It is also called maternity bra and is actually a special bra that is designed to make motherhood easier. This bra are usually worn by women who breastfeed their babies. It does not have under wires and it allows the babies to access their mothers nipples easily when they are hungry and need to be breastfed.

There are also brassieres that offer full support to women. The Olga Bra line has a line of full support bras. They typically have wires underneath the cups, some of them have pads inserted in the cups, while some do not have pads and are not designed to imitate the fullness of women’s breasts. Women with larger breasts than usual will find the support offered by this kind of bra perfect for them.

The Olga Bra line also offers special push up or padded brassieres. This is a kind of bra that helps to lift the breasts and adds shape to the breasts even without extra padding. Some push up bra even has silicon inside the cups for the breasts to look fuller. This is the kind of bra that woman who desires to enhance their cleavage wears. This type of brassiere makes some styles of dress look good.

Shelf bras are specialized brassieres that are found inside swimsuits and tank tops to give support during special circumstances. Some even come with foams inside the cups to help imitate breast fullness. The Olga Bra line also offers strapless bra which comes without a shoulder strap and goes perfectly with clothes that are designed to show off the shoulders such as halter-necks, off-shoulder, and tube tops.

The Olga Bra line also offers several sports brassieres which provide excellent protection for women during exercise. Sports bras can be worn when jogging, hiking, running, and during any activity when the breasts need maximum support.

Statistics show that an average woman in America today possesses at least six pieces of bra. Among the six bras, usually one of them is not white, and one is strapless. There are also other kinds of bra that offer different function. Some Bali bra are designed to make the breasts look larger, and these are called the maximizers. Some women with large breasts might opt for a brassiere that makes her gifts less conspicuous, and these are called the minimizers. Some women, especially those with sagging large breasts, might benefit from using push up brassieres for improved shape and added support to their breasts.

Get an Olga bra now and see and feel the difference!

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.